Callum Peters is the designer behind Yummy Custard, based near Chester and Liverpool in the North West of England. He studies Graphic Design at the University of Chester, designing as Yummy Custard in his spare time. He offers design for print, brand identity, logo design, packaging design and soon, digital design. He recently worked as a creative intern at digital design agency AKQA in London.
Branding & Packaging: Callum Peters Photography
I recently rebranded and redesigned my packaging for the photography arm of ‘me’. My new business cards, featuring a slimmer profile and more vintage aesthetic in the form of my classic camera logo, double up as swing tags. Everything is brought together simply with string - minimal packaging, minimal cost, minimal effect on the environment.
Posted on Friday, February 17th 2012
The Sound of Design • I’ve been working on a revamped album cover for Sade’s 1985 album “Promise” for uni. This is one of the early ideas that I wanted to share. The design has taken a very different direction since this one though - hopefully I’ll be able to show you the finished article in a couple of weeks.
The ideas for this version came from the light percussion instruments used throughout the album - some of the sounds remind me of coloured shapes. Hard to explain really but as I said, the finished version which I am working towards is far more obviously related to the music. Keep an eye out!
© Callum Peters 2011
Posted on Tuesday, September 13th 2011
Radical Change | Here is my vision of a redesigned Auto Express magazine. Auto Express is a weekly UK-based publication that has been running for some time. However, I feel that the magazine’s cover has become a bit too cramped and fussy, with two many colours and confusing headlines - there’s just too much to take in! My vision (hopefully you can tell which is which!) features a far simpler look with one key photograph, relating to the biggest story. Other stories feature below, without cramming any more images in, leaving more surprise for the reader and therefore encouraging them to buy the magazine. Currently, the reader only has to look at the front cover for a few seconds to decide whether they want to buy or not - after all, nearly the entire contents of the magazine is pasted on the front. However, with a darker-red colour scheme, the magazine is still recognisable as the motoring maniac’s weekly favourite.
Magazines of all kinds are becoming increasingly messy (in terms of cover design), and are crammed-in at the checkouts. It’s time the focus was brought back to the main story. Magazines such as CAR, Esquire, Creative Review, Top Gear, Vogue, Radio Times and Harper’s Bazaar, are truly leading the way on this front. Maybe the weekly magazines should follow suit, and show that they’re not just there to be read on the bus/in the hospital and then thrown away!
© Callum Peters 2011
Posted on Saturday, February 26th 2011
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