Callum Peters is the designer behind Yummy Custard, based near Chester and Liverpool in the North West of England. He studies Graphic Design at the University of Chester, designing as Yummy Custard in his spare time. He offers design for print, brand identity, logo design, packaging design and soon, digital design. He recently worked as a creative intern at digital design agency AKQA in London.
New Identity | Last week I was asked to come up with a new logo for a society within Chester university. The particular society’s current logo was in need of a bit of a revamp - I always felt it was a bit ‘stereotypical’ and not very appealing. So I came up with several different designs, trying to incorporate a homely, welcoming aspect, whilst also thinking of the society’s core values (one of these being love - hence the hearts!). After sending the logos out for them to mull over, it transpired that their current logo was only a year old, and though my designs were well-received, they felt that changing the logo now wasn’t a good way of establishing an identity.
Bit of a shame really, but more work to add to my portfolio. More work coming soon!
© Callum Peters 2011
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