Callum Peters is the designer behind Yummy Custard, based near Chester and Liverpool in the North West of England. He studies Graphic Design at the University of Chester, designing as Yummy Custard in his spare time. He offers design for print, brand identity, logo design, packaging design and soon, digital design. He recently worked as a creative intern at digital design agency AKQA in London.
The Hub #2 - App
This is an App designed for my most recent research methods brief - engaging young people with reading. I identified libraries as a key issue amongst young people that needs addressing - they just aren’t into going to their local libraries - and they could close down if people don’t visit.
With this in mind, I used my local library as a model to undertake a full rebrand, with a new initiative to engage people with reading again. A new name (The Hub) was devised to really place this at the centre of the community, offering an open plan social space adjoining the main library, where people can catch up over a coffee or a smoothie, talk about anything, browse the collections and chill out.
Regular events such as Scrabble Championships (based around the highly popular iPad game) and Angry Birds Showdown bring in young people, as well as late opening hours and other events such as book signings and gigs for unsigned bands.
The app is designed to reflect The Hub’s dynamic interior, available freely through the app store so that everyone can download and easily see what’s happening at The Hub. They can check the leader boards, share special offers with their friends (like 2 for 1 on drinks/lunch), and browse videos of recent events.
I had immense fun working on this brief - there’s more to it, but I’m afraid I can’t reveal everything just yet. I’ve been really passionate to rework the library, and I’m hopeful that in the future, things like this will engage everyone with reading once again.
© Callum Peters 2012
Notes