Callum Peters is the designer behind Yummy Custard, based near Chester and Liverpool in the North West of England. He studies Graphic Design at the University of Chester, designing as Yummy Custard in his spare time. He offers design for print, brand identity, logo design, packaging design and soon, digital design. He recently worked as a creative intern at digital design agency AKQA in London.
Pitch Master | This is my pitching document, presenting solutions to the problem we were presented with by the ‘client’. My three ideas included a short story Rubik’s Cube, a full-on library rebrand and ‘Book Stop’. I decided to go for a clean and simple look for the pitching document, which would be left behind at my client pitch. It’s printed on thin card, and bound with string - a safe alternative to stapling.
We were given the opportunity to pick one of our three ideas to take forward for development. Which one did I pick? The library re-brand. Look out in the coming months for my take on a rebranded, reinvigorated alternative to what is today’s humdrum village library. Stay tuned.
© Callum Peters 2012
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